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Unlikely Candidate: MAD Industries x Lossa Honda CB500F

Unlikely Candidate: MAD Industries x Lossa Honda CB500F

A lightly scrambled Honda CB500F custom from MAD Industries and Lossa Engineering
The ultimate show for petrolheads in the USA is SEMA. Held every year in the neon wonderland of Las Vegas, it draws tens of thousands of punters—mostly to goggle at wild custom vehicles.

Manufacturers traditionally let their design studios off the leash, but Honda’s approach this year was a little more tasteful. It hooked up with MAD Industries for a pair of custom Honda CB500Fs called ‘Naked’ and ‘Scrambler.’

A lightly scrambled Honda CB500F custom from MAD Industries and Lossa Engineering
The CB500F is not the kind of custom we’re used to seeing. There is nothing remotely retro about the base platform: it’s simply the kind of middleweight motorcycle that Honda does well.

Sprightly and nimble, it can handle short commutes and long weekend rides, and it’s precision-finished. What MAD has done is given the two bikes a shot of adrenaline and pitched them into the custom arena.…

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