• Videos, Viral

    How Can A Wrecked Lamborghini Aventador Sell For So Much?! (VIDEO)

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    I don’t think any of you would pay this much for a wreck. 
    With a price tag that’s barely under $400K, the Lamborghini Aventador isn’t what we’d call cheap. Finding an Aventador at a price that’s relatively affordable is impossible right now since the supercar is still relatively new. This extremely damaged Aventador should’ve gone for scraps, but recently sold for a whopping total of $100,000. The previous owner couldn’t handle the Aventador’s 6.5-liter V12 engine and managed to roll the supercar in a major accident at the Dubai docks.

    The new owner of the heavily damaged Lambo resides in the United Arab Emirates and plans to return the Aventador to its original form. That’s definitely going to be an uphill battle.

  • Videos, Viral

    Range Rover Drives Over A Bridge Made Of Paper (VIDEO)

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    Can you even imagine how a range rover can drive over a bridge made of paper?!

    Publicity stunts by companies are typically blatant pleas for media attention. Often, they barely deserve a glance, but this one from Land Rover bucks the trend.

    It’s not the fact that a Range Rover was involved, or JLR’s hope that we’ll be reminded that the new Range has lost a boatload of weight due to its aluminum construction. What we care about here is: How the hell did this guy make a bridge out of 54,390 sheets of paper?

    And it’s not paper fused in place by some mystical NASA-invented glue, or bolted together, or paper resting on some hidden framework. No. This bridge—built in Suzhou, China, by artist and bridge designer Steve Messam—is made entirely out of the same paper you could buy at your local store. And then the giant Range Rover drives over it like it’s no big deal, up and down crazy angles that must have ensured driver Chris Zhou required a spare pair of undies.

    The video above nicely tells the tale as to how you make a bridge entirely out of paper. It’s quite clever, and yet impossibly simple. I suppose good publicity stunts allow you to gloss over the real reason this gimmick was created. In this case, I couldn’t give two hoots about the Range. I mean, bridge. Made entirely of paper. That’s pretty cool.

  • Latest News

    Charlie Sheen’s Saucy Fiat Video Canned After HIV News (VIDEO)

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    After the HIV news we have recently heard of, Charlie Sheen’s new advert has been binned by Fiat.

    Despite generating plenty of buzz with an earlier commercial for the Italian brand, Fiat has decided to put in the “drawer” a commercial it was putting together for the new Fiat 124 Spider that featured legendary Hollywood “bad boy” Charlie Sheen.

    The move comes at a time when the controversial actor is back in the news,revealing he is HIV positive. That, in turn, has prompted some former partners to threaten to bring lawsuits against Sheen for allegedly failing to advise them of his health problems.

    A still-incomplete video featuring Sheen driving wildly in the new roadster was played for several dozen reporters during a sneak preview of the new Fiat 124 Spider at parent Fiat Chrysler’s headquarters in Auburn Hills, Michigan on November 3rd. But it was notably absent from the public unveiling of the 2-seater at the Los Angeles Auto Show this week, prompting speculation there may be a connection to Sheen’s latest troubles.

    The 50-year-old actor previously appeared in a campaign for Fiat’s high-performance sub-brand Abarth. Titled “House Arrest,” it shows the pepped-up version of the little Fiat 500 smashing into a home where a lavish party is underway. After screeching through the mansion, Sheen steps out – wearing an ankle monitoring bracelet.

    The video shown to reporters earlier this month followed a nearly identical theme, the new roadster going through its paces before the window opens to reveal Sheen behind the wheel. “Some people watch car porn,” he says to the camera. “I prefer to make it.”

    While no clear plan for the spot was announced during the background session, Bob Broderdorf, the North American director of the Fiat brand, told reporters, “If you’re going to bring this vehicle to the U.S., you’re going to have to do it with flair.”

    What happened between the background session and the L.A. Auto Show debut?

    “At this time, there is no plan for any FIAT creative outside of “House Arrest” that features Charlie Sheen to run on-air or online,” FCA spokeswoman Diane Martin told TheDetroitBureau.com in an e-mail.

    Referring to the Italian brand’s global boss – and head of FCA marketing – Olivier Francois, she added, Olivier and his team shoot creative for many purposes – often times it is for internal presentations or auto show presentation purposes only – and is not ever intended to run as part of an on-air or online campaign.

    Several ad industry insiders contacted by TheDetroitBureau.com confirmed that it is not entirely unheard of for a campaign to be scrapped or delayed, and for a variety of reasons. But they also agreed that it is rare to see a company like Fiat Chrysler go so far as it did with a major celebrity who typically commands a hefty salary for such an appearance – even if Sheen is, as spokesperson Martin suggested, “a friend of the Fiat brand.”

    Those in the marketing community weren’t the only ones surprised by the decision to drop Sheen’s latest effort for Fiat. To his mind, “They don’t want to touch this,” said Joe Phillippi, an auto analyst with AutoTrends Consulting. “I think they’re embarrassed by the HIV situation – or maybe they don’t want to be embarrassed.”

    The use of Sheen could be all the more uncomfortable, Phillippi suggested, because the market for the new Fiat 124 Spider will be skewed towards women.

    Asked directly whether Sheen’s illness had any impact on the decision, spokeswoman Martin underlined in her e-mail that, “it will be based on what he feels is the best creative material he reviews for the launch over the course of coming year — and not by Mr. Sheen’s recent health acknowledgment.”

    She went on to say that marketing chief Olivier – highly regarded for his creative work at Fiat Chrysler – — may yet go to his “drawer of creative material and (later” decide to run/air a specific video from a previous shoot online or on-air – that possibility always exists.”

  • Latest News

    Toyota’s Indestructible Hilux Gets Third Axle for Serious Off-Road Fury (VIDEO)

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    Toyota and three axles?!

    Mercedes-Benz’s outlandish six-wheeled G63 AMG was the definition of a niche model when it was introduced in early 2013, but it unexpectedly ended up spawning a whole new market segment. British tuner Kahn Design showed a six-wheeled Defender called Flying Huntsman a couple of months ago, and a Bulgarian firm named Vromos has just added a third axle to the rugged eighth-generation Toyota Hilux.

    Starting with a Hilux crew cab, Vromos designed and built a longer frame, added an extra set of leaf springs, fitted two additional shock absorbers, and, of course, installed an extra axle. The modifications required the use of a longer cargo bed and fender flares, and the truck’s off-road capacity has been increased exponentially by all-terrain tires, a snorkel, and a generous lift kit.

    Vromos asked another Bulgarian firm named Overdrive to mask the cabin’s utilitarian roots. As a result, the custom truck gains power-adjustable seats borrowed from the Land Cruiser, a more ergonomic steering wheel, and a combination of leather and Alcantara upholstery on the seats, the door panels, and the dashboard. It’s not the first six-wheeled Hilux ever built, but it’s certainly the most luxurious one.

    Although technical details haven’t been published, the fact that the truck is fitted with an automatic transmission tells us that power is most likely provided by a 3.0-liter turbodiesel engine that generates 171 horsepower at 3,600 rpm and 265 pound-feet of torque from 1,400 to 3,200 rpm. The Hilux is also offered with a smaller 2.5-liter engine, but in most European countries the automatic transmission can only be paired with the 3.0-liter oil burner.

    Vromos hasn’t revealed what the future holds for its six-wheeled Hilux. It could be simply a prototype, or it could preview an exclusive limited-edition model. If it’s approved for production, the truck is highly unlikely to be sold in the United States, where the regular Hilux isn’t offered.