Mercedes-Benz’s February 2014 Global Sales Surge 16.5% As China Growth Skyrockets 74% On Demand For Compact Models and New S-class

Mercedes-Benz sold 104,968 vehicles in February.

Ola Källenius: “We are keeping up the high momentum of the previous months.”

Sales increases in all regions
E-Class and S-Class show particularly high growth.

Mercedes-Benz sold 104,968 units in February, thus achieving a growth of 16.5%. Since the beginning of the year 215,753 cars have been delivered to customers (+16.6%). “We are keeping up the high momentum of the previous months – with a double-digit sales increase and growth in all regions”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “Our E-Class and S-Class are posting particularly strong growth rates. And, as the incoming orders for the GLA and the C-Class indicate: We have the right products at the right time.”
Mercedes-Benz sold 43,160 vehicles on the European market in February (+6.7%). Sales of the brand continued their robust development in particular in the UK (+9.9%). Sales on the German domestic market rose to 16,539 cars (+7.9%).
Despite the strong snow storms in many parts of North America a few weeks ago, deliveries reached new highs: In the United States, 22,609 customers opted for a vehicle with the star in February (+2.6%). In its biggest market Mercedes-Benz again was the number one premium brand in February. In Canada, the brand posted a 14.7% increase since the start of the year.
The company achieved the greatest growth in the Asia-Pacific region. In Australia, February saw more vehicles going to customers than ever before (+14.5%). With February sales of 5,059 units (+53.3%), Mercedes-Benz is still the most frequently registered premium brand in Japan. In China (incl. Hong Kong), 42,128 vehicles were handed over to customers since the start of the year (+57.0%).

Read Article

Written by Lewis Shaw

Leave a Reply

Your email address will not be published.

GIPHY App Key not set. Please check settings

How Safe Can Apple CarPlay Be If It Takes Your Eyes Off The Road?

Racing A Lancia Stratos: How Hard Could It Be?