Not long ago BMW execs were gung ho about expanding the MINI lineup to between eight and ten separate models in a quest to boost sales, however, since then the focus has switched to improving the design and quality of the brand’s core models or “pillars” as they’re referred to internally.
At present the pillar models are the regular Cooper and Countryman lines, and in the future a new, super-sized Clubman could be added to that list.
The information was revealed by MINI product manager Oliver Friedmann during a recent interview with Automotive News (subscription required). He explained that additional models like the Coupe, Roadster and Paceman weren’t brand pillars and may not be replaced once the current models reach the end of their run.
“It’s not decided but most probably this is not a priority,” Friedmann said when quizzed about their fate. “Our first priority is to roll out a portfolio that has strong pillars and to be absolutely clear what each stands for.”
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