Lewis Shaw
At the Geneva Auto Show, Cadillac announced the first elements of its future growth strategy for Europe, which focuses on product expansion and customer satisfaction.
The carmaker says its European growth strategy is based on three main pillars: a full-line premium car portfolio that will continuously expand, a distinguished brand positioning with a strong focus on excellent customer focus, and a dedicated European “Start-up” Cadillac team that will focus on the implementation of innovative urban automotive experiences.
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