Land Rover planning even more luxurious, personalized Range Rovers

Range Rover L Autobiography Black

It used to be that if you wanted a luxury SUV, there was only one name that you needed to know, and that was Range Rover. These days, of course, the market is flush with luxed-out sport-utes and crossovers, but don’t think that Land Rover is about to take it all lying down. No, Jaguar Land Rover is fully intent on making the most luxurious SUVs on the market.

Over the past several years, the Range Rover sub-brand has gone from one model to three, and the top of the line is the Range Rover L Autobiography Black pictured above. With a stretched wheelbase and first-class cabin space, the kind-of-the-hill will set you back a princely $185,000. But Land Rover reportedly has more in store.

According to LR designer Gerry McGovern in speaking to our subcontinental compatriots at Indian Autos Blog, Land Rover is planning on marketing individual customization to its most wealthy clients. The Land Rover Individual Products Division is poised to follow the lead set by that other British luxury automaker represented by the initials RR in allowing those with the means to customize every aspect of their vehicle.

The overwhelming majority of Rolls-Royce buyers reportedly opt for some level of personalization, and Land Rover seems intent on cashing in on that market as well. Whether sister-brand Jaguar follows suit will likely depend on how its off-road compatriot fares in this department.

Written by Lewis Shaw

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