Whereas Ferrari managed to post record profits while actually selling fewer cars in 2013, Lamborghini went the old-fashioned way and sold more cars to make more money. The VW-owned sports car manufacturer said it delivered 2,121 cars worldwide last year, compared to 2,083 in 2012.
Sales growth wasn’t spectacular, but the turnover rose 8 percent from €469 million ($650 million) to €508 million ($704 million), thanks to an improved model mix. What that means is roughly half of the cars sold by Lamborghini in 2013 were V12-powered Aventadors LP700-4. The 1,001 Aventadors sold in 2013 represent a record for V12-powered Lamborghini models and a 9 percent increase from the 922 units sold in 2012.
Lamborghini says orders for the Aventador Coupé and Roadster cover production for the next 12 months, even two and a half years after the nameplate’s market introduction.
In its final year of production, the Lamborghini Gallardo saw 1,120 deliveries, a slight decrease from 2012’s 1,161 deliveries. Over its entire lifecycle, the Gallardo sold 14,022 units, making it the best-selling Lamborghini of all times. The future doesn’t look too bad either, as the successor to the Gallardo, the new Lamborghini Huracán LP 610-4, has already received more than 1,000 orders.
In terms of regions, America accounted for 36 percent of Lamborghini sales last year, followed by EMEA (Europe, Middle East, Africa) with 34 percent and Asia Pacific with 30 percent.
By Dan Mihalascu