With The Success Of MINI and Fiat Is There Room For Another Small Car Player In The US?

Really small is cool.

That much is evident if you are lucky enough to take a stroll through the ranks of mini cars at the Geneva auto show. The problem is that we American consumers do not get the newest and neatest small and mini cars that are hitting European showrooms.

Admittedly, a few of the world’s automakers have already brought some of their smaller offerings to the U.S. Over the past few years we have seen BMW introduce the Mini, Mercedes launch the Smart and Fiat bring in the 500. But that’s about it and each of these models falls into the expensive, boutique small car category.


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Written by Lewis Shaw

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