Lewis Shaw
A giant octopus caused traffic chaos in London today when the lorry carrying it broke down in the busy Oxford Circus.
Transport for London quickly jumped on the Octopus bandwagon and tweeted a picture of it, and urged rush hour commuters to “Approach with care” as the giant sea creature blocked the roads.
A lorry carrying an octopus has broken down at Oxford Circus. Approach with care. pic.twitter.com/GpQQEEoZi8
— TfL Traffic News (@TfLTrafficNews) June 3, 2014
Giant beached octopus brings chaos to Oxford Circus. Sort of. pic.twitter.com/pADZgkhTfo — Dominic Casciani (@BBCDomC) June 3, 2014
If you’re going to break down in the middle of Oxford Circus you may as well do it in style! pic.twitter.com/6GdBmJNQTI
— Katharine Carpenter (@KateACarpenter) June 3, 2014
It was later announced that this was a Octopus travelling to a Betfair World Cup advertising campaign.
It caused such a social media stir that this is probably more successful advertising than what they were intending for the Octopus. Either that or it is a very clever PR stunt orchestrated by Betfair.
….What do you think?
We’d like to apologise for any inconvenience that has been caused by the breakdown this morning at Oxford Circus. While transporting a (1/2) — Betfair (@Betfair) June 3, 2014
… prop which was used in a recent advertising campaign, unfortunately our truck broke down on its way to a holding location (2/2)
— Betfair (@Betfair) June 3, 2014
btw if anyone was wondering what our Octopus was up to, here’s a clue: http://t.co/Q503A6rhR2
— Betfair (@Betfair) June 3, 2014
