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Bell Bullitt designer Chad Hodge builds a BMW

Bell Bullitt designer Chad Hodge builds a BMW

A BMW R100/7 built by Chad Hodge, designer of the Bell Bullitt helmet.
Here’s a great way to kick off the New Year: a brand new custom from one of our favorite up-and-coming builders, Chad Hodge.

Chad landed on everyone’s radar when his stunning Bullitt helmet concept was picked up by Bell. Then his first build appeared—an equally stylish Kawasaki KZ750.

A BMW R100/7 built by Chad Hodge, designer of the Bell Bullitt helmet.
Since then, Bell has given the Brooklyn-based designer a full-time gig. But he’s also found time to launch Cardinal Motors—a custom shop-cum-soft goods producer.

The motorcycles are pretty cool. This is ‘DV 100’—a BMW R100/7 built for Ashley Bezamat of the Italian sunglasses company Dom Vetro.

A BMW R100/7 built by Chad Hodge, designer of the Bell Bullitt helmet.
“The main requirement for the build was a strong connection to his brand,” explains Chad. “Something that was vintage yet reliable, and a bike that could go on long trips comfortably.”

“I ended up suggesting a BMW R100, and found a 1978 donor bike two blocks from my apartment.…

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