Last year, Ducati launched the ‘Custom Rumble’ contest. It’s a worldwide dealer build-off, based on the Ducati Scrambler, where the winner is chosen by public vote.
But how do you customize a bike that already has a trending look? The finalists have been chosen, and many entrants have visibly wrestled with that challenge. Not Marin Speed Shop though—they hooked up with Untitled Motorcycles of San Francisco, and threw the Scrambler styling rulebook out the window.
“The new Ducati Scrambler is a great platform,” says Untitled’s Hugo Eccles. “It does an admirable job of capturing the essence of the original Scrambler, but with certain inevitable cost and production compromises”.
When Marin Speed Shop’s Jim MacLaughlin suggested they partner up, Hugo jumped at the opportunity to fix those compromises.…