Most cultures have their own versions of Parkinson’s Law: “Work expands to fill the time available.” It’s especially applicable when building a bike, because without a brief, things tend to veer off course—or take years to complete.
Simone Conti knows this well. He became well acquainted with the Law while customizing this Ducati SuperSport, but the incredible result was worth the pain.
Simone’s not a professional builder in the strictest sense—though he hopes to be, one day. For now, he works in his family’s ceramic filter business in Sassuolo, near Modena in Italy, and wrenches in his spare time in his brother’s workshop.
He’s completed six builds so far under the banner of Simone Conti Motorcycles (or ‘SCM’), and four more currently on the bench.…