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Jean Genie: A Moto Guzzi Le Mans for Vanguard Clothing

Jean Genie: A Moto Guzzi Le Mans for Vanguard Clothing

Moto Guzzi Le Mans, built for Vanguard Clothing by Wrench Kings
Clothing labels have been leaning on motorcycle iconography to market their goods for decades. Just look at Belstaff—the entire brand is virtually built on the two-wheeled halo effect. It’s usually as basic as hiring in a cool bike for a shoot, but the Dutch menswear label Vanguard has taken it a massive step further.

For three years running, Vanguard Clothing has commissioned a custom Moto Guzzi every season to accompany its range. This 1981 Le Mans Mk III is the latest, and it’s an absolute jaw-dropper.

Moto Guzzi Le Mans, built for Vanguard Clothing by Wrench Kings
Vanguard pulls no punches in its approach. This Guzzi—and the two before it—was penned by the Swiss firm Gannet Design. It helps that Gannet’s founder, the German-born Ulfert Janssen, is a massive petrolhead with a ten-year stint at Renault in his résumé.…

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