Bikes from Hookie Co. always make us smile. The motto of the shop is ‘enjoy the good,’ and that easy-going attitude is reflected in their builds.
But that doesn’t mean the Dresden-based crew is lazy. Far from it. The guys currently have five projects on the go, and pour considerable amounts of blood and sweat into each bike they wrench on.
This BMW R100/7 illustrates our point superbly. On first pass it’s raw and unfussy. But look closer, and it’s clear that Hookie Co. have seen to every last detail—and thrown a few sweet upgrades into the mix along the way.
For inspiration, Hookie looked to the mighty Hammerhead shark. It’s a curious association that they wax lyrical about on their journal.…