The story so far:
Mercedes-Benz launched their ‘Intelligent Drive’ campaign with ‘that’ chicken commercial that went viral all over the world. The dancing chicken commercial amassed over 7 million views on youtube.
Jaguar were a tad jealous so they got their creative claws out with this hilarious commercial.
Yes, you saw it! The Jaguar ate the chicken! Jaguar literally took a bite out of the chicken and Mercedes in that one commercial.
Mercedes quickly responded with this viral ad on its FaceBook page with the following message:
It looks like its car commercial wars folks! We’re hoping Jaguar reply with a witty rebuttal and continue this creative and humorous ad war. Without a doubt this is brilliant for both brands, especially as it will strike a chord with younger audiences.