Two monumental names in automotive entertainment. Ken Block and Need For Speed are teaming up together.
Ken Block a rally legend and more recently known for his viral Monster World Rally Team/Ford Fiesta ST videos which include the infamous Gymkhana series (see bottom of blog). Need for Speed is one of the most popular racing game franchises in history and even has its own movie which was released recently. Not only will Block be pairing up with them for the 6th installment of the Gymkhana series but he will also be acting as their ‘racing advisor’
Yes, over the next few years block will advise the franchise bringing real life elements to the game but he will also act as a massive PR booster for the Need for Speed franchise. In return, block will no doubt be getting a healthy cheque but also they will sponsor him and his Ford Fiesta ST 2013 rally car in Gymkhana Six.
“Need for Speed is a natural fit for our team,” Block said in a statement. “I feel like we both have the same goal in mind–to let people live out a fantasy of really pushing the limits of what you can do in the driver’s seat.”
Whatever happens… it certainly looks like the bar is epically raised in Gymkhana Six.