This is not the first article we’ve brought you about car companies who
have had a record-breaking year despite tough economic times and Porsche are another manufacturer on the up.
You may have already read my blog on Trade Classics about Jaguar Land
Rover (JLR), who recently opened a manufacturing plant in China in order to
keep up with booming demand in the Chinese market. In 2012, JLR made record profits and for the
financial year ending in March 2012, Jaguar Land Rover made a record £1.5bn.
This time it was Porsche’s turn to report the good news of record annual
sales for 2012.
Porsche, like JLR, is another example of a luxury or premium car maker
which is enjoying success where middle-of-the-road manufacturers (for example
Ford or Vauxhall) are having a very tough time keeping up with sales targets.
So how did Porsche find success whilst others are finding times so
Porsche reported that they sold 128,978 models from January to November
2012. This follows the 2011 annual sales
figure of 118, 686, which was an annual car sales record for the company.
As was the case for JLR; the non-European markets had a huge role to
play in their success. The American
market was the key to Porsche’ success.
Furthermore, China has become the second biggest marketplace for the
In November 2012, Porsche sold close to 7,000 cars in the US and China,
out of a total of 13,000 sales. This
represented an impressive growth of 71% in the USA, and 63% in China compared
to November sales in 2011. In fact, last
December, Porsche sold more cars in the USA than it did in the whole of Europe.
Traditionally Porsche is famous for manufacturing sports cars, but the
addition of the 4×4 Cayenne, has broadened the market for Porsche. The Cayenne has been so successful that
Porsche are set to release the Macan in 2013, this will be a smaller version of
Porsche are also renowned for being an innovative producer, which aims
to continuously push the models to their technical limits. Therefore, they have recently made changes to
the Boxster and Cayman models.
The funny thing about Porsche, it’s always a good
discussion-starter. When the topic of
conversation turns to Porsche, you usually find a love or hate reaction. It’s weird!
Many fans of classic sports cars are quick to dismiss the Porsche as a
‘hairdressers’ car (especially the ever popular Boxter). However, those who have owned a Porsche
generally love them and the 911 is in a league of its own.
If you have strong feelings about all things Porsche, good or bad, we’d
love to hear about them, so please get in touch.
Whatever you or I think of Porsche, they have had a very good 2012 and
it will be interesting to see what 2013 brings.
This article was written by Emma Jones as a guest blog on Carhoots.
Emma works for Trade Classics as an in-house journalist and copywriter
and has many years’ experience in the classic car sector. Why not head
over to www.tradeclassics.com and
take a look at her other articles and perhaps get tempted by one of the lovely
classic cars that are for sale on the site.