The Ron Burgundy ads are hilariously funny but are they doing anything for the sales of Dodge Durango’s?
The answer is YES!
If Ron Burgundy ever lost his job at the Channel 4 News (God forbid!) his future isn’t as a new anchor, it’s selling cars! According to Defamer, his hilarious ads are doing wonders for Dodge sales. ‘You stay classy in your new Durangos, America!’
A report from AdAge shows that last month’s release of a slew of Dodge Durango commercials starring Will Ferrell as the blustering news anchor trying to hawk Dodge’s revamped SUVs actually worked. Dodge rolled out nine of the 70 (yes, 70) Funny or Die-produced commercials over the last month-with multiple racking up well over a million views. Sales quickly rose, showing a 59% increase in October alone, selling 5,129 Durangos in the moth, and 50% for the entire year.
While it may not help him save his new job at the Global News Network, it’s good to know that San Diego’s favorite accidental misogynist has a good fallback career when it comes time to shoot the public access station commercials for Anchorman 3: The Ron Burgundy Used Car Dealerships. via Deframer.com
In case you’ve been living on the moon. Here are some of Burgundy’s newest and best ads…