BMW surprised drivers of cars from other brands by showing them what the ConnectedDrive infotainment system has to offer. Great viral marketing for BMW…
At this year’s Frankfurt Motor Show, BMW literally showed other brands what they have to offer with the ConnectedDrive experience.
After crazy attempts at capturing the attention of drivers, the system asked them to interact by honking and flashing to learn details about BMW ConnectedDrive. The main features offered are: online entertainment, real time traffic info, online weather, concierge services and handy parking assistant. Each driver got an real life experience based on the choices of feature; with cocktails and even strong men in the tightest lycra. Oh eer….
Take a look at the video and let us know (comments below) if BMW viral video attempt convinced you on the ConnectDrive system….