Bugatti launches the luxury ‘Bugatti Lifestyle Collection’ Anyone for a 100k Shisha Pipe?!
Car companies are diversifying in order to maximise profits and to build brand awareness. These days they rarely just sell cars, but offer a range of products to fans. Ferrari, for example, have branded teddy bears, whilst Bugatti have really pushed the boat out by creating a branded shisha pipe, described as “the ultimate statement for shisha connoisseurs”. It costs an incredible $100,000 and has been engineered from carbon fiber, titanium and hand-sewn leather. It’s crazy money, but if you can afford the set of Bugatti accessories, then it’s a must have!
Bugatti have expanded their lifestyle range, offering some very glamorous accessories. The high end products will be sold in 35 boutiques across the world over the next 5 years. The collection will have two main lines – The Ettore Bugatti Line, and the Extreme Performance Line. There will also be a bespoke line for Bugatti owners only. The items are very elegant and use materials that are normally featured on Bugatti’s cars. Interestingly, there are only 431 units of each item, matching the speed (kilometers per hour) of the Bugatti Veyron Super Sport.
Check out the images at the Milan launch event. What would you go for?
and now for that 100k Shisha Pipe: