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The Genius DHL Prank Makes UPS Advertise For Them (VIDEO)

dhl-is-faster

In terms of ‘thinking out of the box’ this may be the most innovative advertisement scheme ever conceived.

DHL dispatched black packages marked with temperature activated ink, once the temperature changed, DHL’s message was displayed for all to see tricking the other companies to advertise their ‘superior service.’

Well played, DHL, well played.

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