With online advertising and expensive multimedia campaigns, you may fear the iconic billboard advert is dead.
Fear not; billboards are still going strong. And they are as eye-catching and clever as ever; whether that’s a good thing for us consumers or not.
10) Audi R8 GT
Advertising is all about personalization these days. And gaining the attention of Lake Forest, IL is a good start. By keeping the locals on their toes looking out for an Audi R8 Gt
9) BMW i3 – Become Electric
What better way to advertise the world’s first premium fully electric car, than with electricity styling? The glowing effect around the cut-out of the i3 is certainly very striking, and is sure to catch the attention of passers by. Although it does vaguely look like something out of TRON.
8) Mini – Let there be Xenon
Attracting a crowd from far further than eye distance of the ad itself, these Batman-esque lights in the sky are sure to make you look at this gravity-defying Mini. Plus, it demonstrates the true power of Xenon.
7) Ford Mustang – Fast
GE Lexan EXL semi-transparent resin gave birth to this advert for the Mustang. So what is it? Well, it blurs the scene behind the billboard, whatever it may be; demonstrating the speed and ferocity of Ford in a way no other advert could. Awesome.
6) Mini – Electronic Billboard
These personalized ads are activated via humans with iPads, displaying photos of drivers and various messages. Mini’s idea was to make their brand feel special, with the hashtag #MiniNotNormal supporting this. I can’t help but think this would be a pretty major distraction for drivers, however.
5) Hot Wheels – Loop the loop billboard
Okay, so maybe this one isn’t directly a car brand. But it’s still car related, and I couldn’t resist including it. On a long stretch of highway, coming across this Hot Wheels loop-the-loop is sure to bring a smile to your face. Ahh, to be young.
4) Smart – Small is beautiful
Smart have always gone about things differently, and this campaign is no different. Who said billboards have to be huge? Small car, small billboard. Very classy.
3) Smart – Bridge jump billboard
Another entry from Smart, demonstrating the more fun and zany side of advertisements. Having to double-take the view of a car making the jump between this bridge is a very “smart” idea.
2) Ford Mustang – Smoking billboard
Couple a billboard with a smoke machine, and this is what you get. Appearing at the Woodward Dream Cruise, every 3 minutes the rear tire would spin, generating the appearance of a burnout.
1) Audi and BMW – Chess Billboard War
If you have seen this before, then you probably saw this coming. One of my personal favorite brand-wars, the two German car manufacturers BMW and Audi go head-to-head billboard style. Who wins this game of chess? It’s a tough choice.
So the last post was pretty smart, right? Well Audi replied once more, showing off their sports car prowess in the form of the R8. Of course, BMW also have their own heritage of fast cars, in the form of F1. Unfortunately, it seems the blimp was a photoshop, but to be frank, that doesn’t have any effect on the impact for us on the internet. It still remains a stroke of pure genius, in one of the best rivalries going.
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