Jaguar’s first ever Super Bowl spot will see the brand as a sophisticated British villain invading the U.S luxury car market, themed “Good to Be Bad,” it will reveal a whole host of legendary British villains.
Which villains? None other than Loki aka Tom Hiddleston (Thor) and born to be bad, Mark Strong (Kick Ass). Considering their recent roles we couldn’t think of more fitting bad guys. Muwhahahaha!
The full commercial will be released for the 2014 Super Bowl in a couple of weeks, but we can already tell it’s going to be totally badass.