• Videos

    New Anti-Texting Ad Will Give You A Heart Attack (VIDEO)

    NHTSA Anti-Texting Ad
    It’s Distracted Driving Awareness Month, and to mark the occasion, the National Highway Traffic Safety Administration has created a public service announcement that will probably scare the bejesus out of you.

    That’s a good thing.

    When it comes to PSAs, there are, broadly speaking, three approaches that advertisers can take:

    1. Rational. These clips use plain, Atticus Finch-style English to explain why smoking or drugs or bullying is bad. Only problem is, PSAs are usually limited to 30 seconds, maybe 60. That’s not much time to make a compelling argument with dry facts, figures, and admonishments. Classic example: Pee Wee Herman’s PSA about crack cocaine. (Yes, it happened.)

    2. Encouraging. These are rare, living in a kind of no-man’s land between intellectual clips and their emotional opposites. They’re meant to make you feel good about yourself and your ability to so something, like quitting smoking. There aren’t many spectacular examples of encouraging PSAs, but this one from the Boston Alliance for Community Health is typical.

    3. Emotional. Given the brevity of PSAs, advertisers do best when they can make a lasting emotional impact. Using fear or sadness or humor, they make users feel by using stories and images. There are so many classic examples of PSAs that rely solely on emotion, it’s hard to cite just one, but for those of a certain age, the “Crying Indian” anti-pollution spots will bring back memories. (For slightly younger readers, try “This Is Your Brain On Drugs“.)

    We’ve seen plenty of PSAs for distracted driving. Oprah produced asoft-sell clip on the subject, while folks across the pond went for blood and guts and gritty realness. In 2012, Volkswagen published a great PSA aimed at women who put on makeup behind the wheel, and it used surprise as a selling point.

    Working with the Tombras Group, NHTSA followed VW’s lead with this month’s ad, embedded above. It doesn’t try to persuade with statistics or pie charts, it simply shows viewers the sudden, grisly results of texting and driving. To us, it’s pretty memorable.

    Bonus: if you missed this PSA from New Zealand about driving safely, be sure to give it a look. It still ranks at the top of our list.

    via thecarconnection.com

    More From High Gear Media:

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  • Humor/ Videos

    Ricky Gervais Stars In Hilarious Audi A3 New Car Commercials (VIDEO)

    Ricky Gervais Stars In Hilarious Audi A3 New Car Commercials (VIDEO)

    The Audi A3 is an awesome car and when put alongside Ricky Gervais in the new Audi A3 commercials, it is pretty funny too. The only way Gervais can work is if he is being ridiculed by American’s and that’s exactly what Audi do well!

    What do you think? Does the Audi and Gervais partnership work? Check out the videos below…

    Audi has released two new adverts which features Gervais. In the first one of the two, Gervais is seated in a car (obviously the Audi A3) with a little girl  in the backseat. The girl, who referrers to him as ‘Uncle Ricky’, reads out a couple of really mean tweets about the comedian.

    When she then asks him what it all means, he simply answers that it means he is “doing something right”. Then the ad ends, and Audi’s tagline rolls out: ‘Whatever you do, stay uncompromised’.

    Very clever.

    The second, features Gervais and a few other celebrities, doing a rendition of the ever popular Queen song, ‘We Are The Champions’. Needless to say, this one is just as good and guarantees some laughs as well.

    It’s always great to see some really clever advertising from car companies. And these Audi ads are no exception.

    via: Carblog.co.za

    Check out the commercials below

    Ricky Gervais Stars In Hilarious Audi A3 New Car Commercials (VIDEO)
    Ricky Gervais Stars In Hilarious Audi A3 New Car Commercials (VIDEO)
    Ricky Gervais Stars In Hilarious Audi A3 New Car Commercials (VIDEO)
    Ricky Gervais Stars In Hilarious Audi A3 New Car Commercials (VIDEO)
    Ricky Gervais Stars In Hilarious Audi A3 New Car Commercials (VIDEO)

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  • Celebrity Cars

    Fiat Cheat On J.Lo With Her Ex-Boyfriend Diddy and Pharell Williams! Ouch! (VIDEO)

    Fiat Cheat On J.Lo With Her Ex-Boyfriend Diddy and Pharell Williams! Ouch! (VIDEO)

    It’s the love triangles of all love triangles as Jennifer Lopez is being dumped by Fiat for her ex boyfriend Diddy (formerly P.Diddy, Puff Daddy etc) and Pharell Williams providing the beats.

    That is some stab in the back by Fiat after this very sexy campaign with J.Lo. But it seems they have moved on to another set of mega stars to fly the Fiat flag.

    Who would you rather see? J.Lo or Diddy?

    Fiat Cheat On J.Lo With Her Ex-Boyfriend Diddy and Pharell Williams! Ouch! (VIDEO)
    Fiat Cheat On J.Lo With Her Ex-Boyfriend Diddy and Pharell Williams! Ouch! (VIDEO)
    Fiat Cheat On J.Lo With Her Ex-Boyfriend Diddy and Pharell Williams! Ouch! (VIDEO)
    Fiat Cheat On J.Lo With Her Ex-Boyfriend Diddy and Pharell Williams! Ouch! (VIDEO)

    Who would you rather see? J.Lo or Diddy?
    Who would you rather see? J.Lo or Diddy?

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  • News

    The Sochi Olympic Ring Fail Could Have Been The Perfect Audi Commercial

    If you’ve been above ground the past few days, you’re likely aware of Russia’s bungled Winter Olympics opening ceremonies, which saw the failed deployment of all five (mechanized) Olympic rings. c We tweeted about the 80-percent-complete Olympic ring display’s resemblance to a squished Audi logo with an asterisk a few days ago, but one enterprising Photoshopper took it a step further with the gem you see above.

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  • Features

    Audi’s Super Bowl Snapchat: Awesome or Awkward?

    Audi's Super Bowl Snapchat: Awesome or Awkward?

    Audi Snapchat images from Super Bowl 2014

    Yesterday afternoon and evening, millions of sports fans geared up for a Super Bowl that would ultimately prove to be stupendously underwhelming (or overwhelming, for Peyton Manning).

    But despite the huge number of TV sets tuned to the big game, many viewers were glued to other, smaller screens. That’s because the way we watch TV is changing. Audi understands that, so the automaker tried its hand at a newfangled marketing campaign, conducted via Snapchat.

    Was Audi successful? You be the judge.

    NOT YOUR GRANDMA’S SUPER BOWL

    Once upon a time, when something important was on television, interested viewers had to shush everyone around, crank up the volume, and pay close attention. Then came VCRs, DVRs, Roku, YouTube, and variations on those themes, and suddenly, we didn’t have to worry. If we missed something, we could always catch it later.

    That gave us room to multitask, and today, everyone’s favorite multitasking tool is the smartphone. When news is happening, we put our heads down and we Facebook it, we Instagram it, we tweet it, we turn it into GIFs and post it to Tumblr, where it gets reblogged and reblogged ad infinitum. Today, TV isn’t so much a spectator sport as a conversation-starter on social media.

    One of today’s trendiest social media channels is the smartphone app called Snapchat. Like a bajillion other apps, Snapchat allows users to send private messages, pics, and videos to individuals or groups of friends, including followers. (It’s a little like Twitter in that respect.) Unlike other apps, though, Snapchat erases those messages, pics, and videos in a matter of seconds.

    Snapchat is most popular with users in their teens and early 20s. It gained early notoriety for one obvious reason: Snapchat allows you to sext naughty pics and videos of yourself to playmates, knowing that those images won’t linger forever on the internet. (Except, of course, that they do, because people have a knack for figuring out clever ways to save smut.)

    Anyway, advertisers know all-too-well about Snapchat and are eager to gain access to its young user base. So, during last night’s Super Bowl broadcast, Audi’s social media team sent out a boatload of snaps to its followers, hoping to get their attention. Speaking to AdWeek several days before the broadcast, Audi’s Loren Angelo said that the snaps would focus on “anything and everything happening outside the football bubble on Sunday”.

    You can see a few examples of the snaps they sent above, courtesy of Twitter’s @ccpoirier. Basically, they constitute a series of non sequiturs — not unlike the endless stream of unconnected images we see as we scroll through our Facebook news feeds and Tumblr dashboards.

    OUR TAKE

    Are Audi’s snaps funny? Occasionally. They’re not as good as the “Doberhuahua” ad, but in keeping with the Snapchat aesthetic, they’re perfect (and perfectly forgettable) ten-second distractions.

    Do they sell Audi products? No, but social media isn’t really about selling, it’s about engaging. On that front, they succeed, marginally.

    Do they reinforce the Audi brand? Not even close. These snaps could be from anyone. There’s no Audi logo, nothing to identify their point of origin.

    From where we sit, the campaign was an interesting exercise. Due to the ten-second expiration stamp that’s slapped on every snap, marketers have been unsure how to use Snapchat for advertising. Audi’s attempt was close, but it feels like a near miss. It also feels a little cringe-worthy, like grandpa rapping to seem cool, but maybe we just have a low tolerance for embarrassment.

    via: The Car Connection

    See More from High Gear Media:
    Alpha Nissan GT-R Destroys The Quarter Mile In 8.11: Video
    2015 Mercedes-Benz C-Class Enters Production
    Search For Used Cars
    Glucose-Based Battery Has 10 Times Energy Of Lithium: Researchers
    Twin-Turbo HPE C7 Corvette Rips Off Wicked Burnout: Video

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  • Latest News/ Videos

    VW blends every successful Super Bowl ad ever into its 2014 big game teaser

    Volkswagen has a long, proud history when it comes to that most North American of traditions – the Super Bowl commercial. For this year’s big game – its fifth as a Super Bowl advertiser – VW has a new idea. There is no tiny Vader or Jamaican accents, just a very complex German …

    Click Here to read the Full story

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  • Videos

    This Incredible Honda Ad Was The Best Car Commercial Of 2013 (VIDEO)

    This Incredible Honda Car Commercial Was The Best Car Commercial Of 2013 (VIDEO)

    This Incredible Honda Car Commercial Was The Best Car Commercial Of 2013 (VIDEO)
    Honda’s “Hands” ad from Wieden+Kennedy’s London office was named the best car ad on broadcast TV this past year by The One Club and here is why.

    The ad shows a pair of hands manipulating various miniature engines and cars under the tagline “Let’s see what curiosity can do”. The answer? ALOT! This is an sensationally mesmerising car commercial that illustrates the innovation that permeates not just through Honda cars, but the Honda brand as a whole. Incredible…

    Read more: businessinsider.com

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  • News

    Morpheus From The Matrix Makes Kia’s Super Bowl Ad Super Cool!

    Morpheus From The Matrix Makes Kia's Super Bowl Ad Super Cool!

    Morpheus From The Matrix Makes Kia's Super Bowl Ad Super Cool!
    News of the Kia brand’s inclusion in this year’s onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. NowAdWeek has revealed that it is Morpheus – he of The Matrix and guru for The One – who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.

    What we’ll get is a 60-second spot produced by David & Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an “unforgettable ride,” the truth.

    It’s Kia’s fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time – to free your mind concerning the K900 – could be a task just as large as defeating all the agents and sentinels seeking Zion.

    via: AutoBlog

    Kia K900 Luxury car
    Screen Shot 2014-01-14 at 21.32.09

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  • Hints & Tips/ Videos

    One Of The Most Powerful and Moving Anti Speeding Commercials You Will See (VIDEO)

    One of the most powerful anti speed commercials you will see

    Drivers Don't know how fast you are going! Slow Down!

    This New Zealand transport agency commercial is one of the most powerful anti speeding messages we have ever seen.

    In an interesting and moving perspective, the commercial flips the usual reasoning for speeding around from ‘being in control’, to other drivers not being able to anticipate your speed. The result… chilling…

    If this doesn’t make you think twice about speeding. You shouldn’t be driving!

    Check out this other powerful car commercial from Johnnie Walker and their #ImNotDriving campaign.

    Slow Down! 

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  • News

    Sexy Aston Martin Ad Confirmed A Fake (PHOTOS)

    Ladies and Gents…you can stop staring now!

    It may be sad news for some of you to find out ‘that’ viral Aston Martin is actually indeed a fake. After trending worldwide on twitter, facebook and forums galore it was not a cleverly devised marketing campaign from Aston Martin but a simple Photoshop  probably made by some spotty teenager in his bedroom.

    Aston Martin Sex Ad
    The controversial advert

    Aston-Martin.com confirmed today that it was ‘fake’ and this was spotted due to a series of errors. First of all it says ‘pre owed’ instead of ‘pre-owned’.

    Secondly, a simple search on google (its hard work at carhoots!) shows that this is in fact Dutch Playmate Rosanne Jongenelen from an issue of Playboy Germany.

    Furthermore, we found from our friends at Carscoops (via twitter) that the message has in fact been used before by BMW.

    carscoop

    BMW sex ad
    Original BMW “But do we really care?” advert

    One thing we can take home from this scandal is the saying ‘sex sells’ has never been more true today.

    Even though this was a hoax ad: do you think this will benefit or detrimental to Aston Martin? Let us know below or tweet us @CarhootsUK

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