What better makings for a trailer? A hot country girl looking for some fun and a wild country guy in the new Subaru Impreza WRX STi! You have our attention!
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Sports, Cars and Beautiful Women = The perfect Marketing Campaign, Maserati is the latest to team up with Sports Illustrated and the phenomenal Heidi Klum…
When sports and cars come together, the world “super” often comes up – whether it’s a high-performance super sports car, a racing series (like Japan’s Super GT, Australia’s V8 Supercars or Italy’s Superstars series), the latest crop of Super Bowl ads from the world’s automakers or a supermodel posing with a car in the pages of the Sports Illustrated swimsuit issue.
This year’s edition already saw Lisalla Montenegro cozying up to the new Lexus RC F, but it’s not the only pairing to be found between an import luxury performance machine and a swimsuit model. The new 50th anniversary edition of the popular bikini special features a seven-page pictorial titled “Beyond the Swimsuit” shot by Francesco Carrozzini.
The spread features the inimitable Heidi Klum posing beside and inside various Maserati models – including the new Ghibli S Q4, the GranTurismo MC Trofeo race car and the Quattroporte Ermenegildo Zegna concept. Of course it’s not the first time we’re seeing a leggy blonde stepping out of Modena’s finest – a role often taken up by one Jodie Kidd, to say nothing of the rich and beautiful in exotic locales the world over – but it’s a pairing of which we’ll never grow tired.
via: Autoblog
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If there is one way to get a guys attention it is to put a hot car with a hot girl and Lexus have taken note by creating one of the hottest car commercials ever for their RC F model.
Lexus has sponsored the Sports Illustrated Swimsuit edition with four pages in the magazine in addition to a presence at the launch events in New York and Florida. The Japanese automaker also plans on producing plenty of digital content with the magazine next month, though it’s given us a preview of what to expect.
Don’t miss: 2015 Lexus RC F Coupe: Full Details, Live Photos And Video From Debut (VIDEO)
In addition to the advertising and sponsorship of the Swimsuit edition, Lexus will be taking advantage of the app called Aurasma, which recognizes photos. When the app recognizes the car, it will launch a digital video experience. In other words, users will be able to take a static photo and turn it into a full digital experience on their smartphones or tablets.
All of the moves in the marketing world will be complemented by a redesign of the automaker’s website, but for now, enjoy the video Lexus has shared with us featuring a Sports Illustrated swimsuit model.
via: autoguide
Sit back and watch the video and check out the awesome photos below. The Lexus RC F has just gotten even better!
via: Youtube
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