• Features/ Videos

    Experience The Legacy and the Road | Land Rover USA (VIDEO)

    Land Rover is equally at home on highway and trail. While Land Rover excels on any pathway, they excel in forging their own. Land Rover brings their Legacy and the Road campaign into full swing to highlight their focus on the pioneering aspect of their classic designs.

    Take the Range Rover Sport, for instance. The 2014 model has been lightened by nearly 1000 pounds, exchanging the old steel frame for aluminum. This, and other fundamental design changes, increase performance in all environments, while promoting efficiency.

    Similar innovation is the standard for all products on Land Rovers line of industry classics. They will continue to forge new paths, while their customers do the same. With its continued commitment to quality, beauty, and utility, Land Rover’s customers will be going wherever the road takes them (and beyond) for years to come.

    Don’t forget to follow @LandRoverUSA for ‘Road Less Traveled’ updates.

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  • Tech

    Watch The New Land Rover Make Itself Invisible (VIDEO)

    Land Rover’s Transparent Hood Is Technology From The Future

    If you’ve been feeling like us, like you’ve been shortchanged by the promises of your childhood and the under-delivery of the modern era—at least when it comes to cars—look no further than this innovation from Land Rover. It’s not The Jetsons, but it’s something those bleebling little space car drivers never even thought of. It’s the Transparent Bonnet.

    Here in the U.S., we’d call it (and Land Rover USA does, too) a Transparent Hood. But that unassuming name doesn’t quite convey the simple brilliance and complex technology behind it.

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    Using a web of camera images and projectors, the Transparent Hood system projects the area just in front of and underneath the nose of the Land Rover concept car onto a head-up display along the lower portion of the windshield. The effect is breathtaking, offering the ability to see obstacles and terrain that would otherwise be hidden, and to allow precise placement of the vehicle’s front wheels—both key improvements to the off-roading experience.


    Part of a suite of new technologies to be showcased on the Land Rover Discovery Vision concept car at the 2014 New York Auto Show, the Transparent Hood is a demonstration of what’s possible today using the thinking of tomorrow.

    In addition to the unprecedented view of the terrain under the nose, the system also relays a head-up display of key vehicle data, including speed, incline, roll angle, steering position, and drive mode.

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    The solution isn’t solely intended for the expedition off-roader, either. It’s thought to be useful in an urban environment, too. “As our vehicles become more capable and offer increasing autonomy off-road, we will ensure the driver has the confidence to progress over any terrain,” says Dr. Wolfgang Epple, director of research and technology for Jaguar Land Rover. “We are developing new technologies including the Transparent Hood to give drivers an augmented view of reality to help them tackle anything from the toughest off-road route to the tight confines of urban parking.”

    Look for more details on the technology inside the Discovery Vision concept, including live photos and more, from the 2014 New York Auto Show next week.

    via Motor Authority

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  • Videos

    UK Floods? Pfft. Quit Moaning, And Get Out In A Badass Defender Like This Guy (VIDEO)

    Fear of flooding? It’s no problem for the Land Rover Defender. Check out this guy as his Defender powers through the floods with ease.

    Perhaps what we need is an army of Land Rovers, rather than politicians stood around in their wellies looking at these floods. The people want action!

    Sure, it may come across a few leaks. But the Defender has no intention of letting that get in the way of doing what it does best.




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