• News

    Twitter Backlash: Lotus F1 Apologizes For ‘Controversial’ Pro-Gay Tweet

    Lotus F1 Gay tweet

    The Lotus Formula One Team got in the spirit of the games and tweeted a good luck message to everyone in the Winter Olympics, before the Opening Ceremony on Friday.

    lotus f1 gay tweet

    The F1 team are known for being more controversial on Twitter (they produced a comical set of rule changes for example, after gaining double points in the last race this season) and the good luck  caption was accompanied with an image of two men kissing, presumably showing their support for gay athletes, in a stand against new anti “gay propaganda” legislation in Russia and fears of violence in Sochi.

    However, the Lotus Formula One team later deleted the tweet and apologized , stating  that the original tweet was “unauthorized.” They wrote, “We would like to sincerely apologise for an unauthorized message posted on our Twitter account today & will ensure this cannot happen again”.

    One reason for deleting the tweet, could be to stay in the good side of Russia. There are multiple business interests, firstly beccause Russia is set to host its first Grand Prix later this season on a track around the Sochi Olympic Park, and secondly, the BBC have claimed that the Lotus F1 team is hoping to close a deal with Russian mobile phone company Yotaphone, to sell it 10 percent of the team.

    It seems this recent post took it a step too far for the sponsors, risking their grand plans!

    Here is some of the backlash it got on twitter:

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  • News

    Chevrolet Launches ‘Pro Gay’ Ads During Winter Olympics Coverage In Sochi (VIDEO)

    gay-friendly-cheverolet-ad

    At noon Eastern, Chevrolet unveiled two commercials on YouTube: one for the all-new Chevy Traverse, the other for Chevrolet, the brand.

    “Why should that matter?”, you ask. “Don’t automakers post clips to the web on a daily basis?” They do, but these are special: they’re intended for TV, and they include images of LGBT families and same-sex weddings. According to an email from Chevy’s communications team, this is “a first for Chevrolet in a television spot”.

    That in itself may not seem like much of a big deal, either. LGBT characters, spokespeople, and families are increasingly common in ads, movies, TV programs, and everywhere else. Plus, Chevrolet’s parent company, General Motors, is a longtime supporter of LGBT rights, earning perfect scores on the Human Rights Campaign’sCorporate Equality Index. So, is it really that surprising that Chevrolet would drop some LGBT-friendly imagery into a couple of TV commercials?

    Chevy pro gay sochi commercial

    What moves this from the category of “banal” to “ballsy” is the timing:the two clips will debut on television tonight, during the broadcast of the Winter Olympics in Sochi, Russia. Unless you’ve been living under a rock, you probably know that Russia and its president, Vladimir Putin, have taken lots of flack for the country’s new laws that ban “gay propaganda”. Those laws have been criticized for being unfairly vague, and Putin has been accused of creating a national environment in which homophobia isn’t merely tolerated, but encouraged.

    In other words, these two ads are clearly meant to make a statement — one declaring Chevrolet’s unequivocal support for LGBT equality and criticizing the climate of homophobia being fostered in Russia and elsewhere (like, say, Iran or Uganda or Tennessee or Indiana).

    This is also a savvy marketing move on Chevy’s part. Many sponsors of the Winter Olympics have been attacked in the media for not speaking out against Russia’s new laws. Now, a number of those companies— including heavy-hitters like AT&T and Coca-Cola — have begun making statements in support of the LGBT community, and so far, public opinion seems to be on their side. Chevy surely hopes to be in that number, too.

    You can see the clip for the all-new Chevy Traverse below, and the branding ad for Chevrolet below.

    http://www.youtube.com/watch?v=g1tkYZ5m0rU

    via The Car Connection

    More From High Gear Media:

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