The SRT Viper did not enjoy a smooth sales start when it debuted last year, but despite problems, SRT CEO Ralph Gilles said in November that there were no reasons to worry, as the plant had hundreds of orders waiting to be built.
“We’ve never tried to be Corvette. We never will be. We’re handmade. It takes 18 hours to paint the stripe on a Viper. We color sand the entire car, inside and outside. All the panels are beautifully finished. We’re trying to build a custom show car that you can own. This is not a disposable device here,” Gilles said.
That’s not exactly a delicate statement, is it?
He added that SRT’s program to let consumers test drive Vipers is going really well and has helped buyers understand the new Viper. “Unfortunately, people had it in their minds that the car was just an evolution, and it’s not. It’s a whole new machine. It’s direct. It’s handmade. It’s tight,” the executive added.